Gartner: CRM software top priority for IT spending in 2013-14
- 05 March, 2013 19:04
CRM (customer relationship management) software will be the top priority for additional spending on enterprise applications around the world this year and next, according to newly released data from analyst firm Gartner.
The category edged out ERP (enterprise resource planning), which took up the second-highest spot, with office suites coming in third, according to Gartner.
Organizations are most interested in increasing spending on CRM software now because they are "focused on customer retention/satisfaction and attracting new customers," Gartner said. "Mobile and social technology requirements are also driving CRM spending, with mobile devices forcing change even faster than social networks."
Salesforce.com, the industry's largest independent CRM vendor, recently began retooling its marketing approach around the theme of "customer companies," pushing new technologies meant to help its clients develop a more meaningful ongoing relationship with their customers, rather than merely track ongoing sales leads and run marketing campaigns.
Meanwhile, ERP took the top spot for planned IT spending in Eastern Europe and the Asia-Pacific region, driven by an increase in new users as well as the fact that ERP is closely associated with manufacturing, a key part of those areas' economies, Gartner said.
Users in areas with more mature IT environments, including Europe and the U.S., reported they expect either flat or lower IT budgets in 2014, while emerging markets are anticipating significant rises, according to Gartner.
Some 60 percent of North American respondents said they would increase spending on public cloud services and SaaS (software as a service) over the next couple of years, while other regions expressed more preference for single-tenant hosting.
Gartner surveyed 1,523 people in 13 countries, including Australia, Brazil, China, Colombia, Germany, India, Indonesia, Mexico, Russia, Singapore, South Korea, the UK and the U.S. Organizations had at least 500 employees and covered a wide variety of industries, excluding government entities.
Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com
- International Mobile Communications: How To Balance Connectivity, Productivity And Cost Concerns
- How to Compare Application Delivery Controllers
- Benchmarks for Security - A Comparative Test
- Case Study: Worldwide Collaboration by Design
- Managing Web Security in an Increasingly Challenging Threat Landscape
Brace for change: An interview with Tony Hayes of ISACA
Rethinking the worst case
The brand called CIO
Motorola turns to the Moto G's price to reserve its smartphone fortunes
Virtual desktop computing service: The next cloud disruptor?
Robust Data Protection Solutions for Virtual Environments
Organisations face a juggling act with the need to improve backup and recovery, increase server virtualization, manage data growth, while remaining in operation. Virtualization has complicated the protection landscape, as protecting virtual environments can be a challenge, especially as VMs are quickly and easily created, moved, and deleted in data centres and in the cloud. This white paper explores how new backup systems have been invigorated with future-proof functionality aimed at today’s virtualized environments, offering the backup “fountain of youth”.
Why Deliver Customer Service in the Cloud?
In a volatile and hyper-competitive market, delivering exceptional multichannel customer service consistently is essential. But delivering world-class service on tight budgets and to even tighter deadlines is a tough challenge for even the largest organisations. In this whitepaper, we look at how successful organisations choose to deliver customer service in the cloud.
Securing Virtual Desktop Infrastructure
Today’s enterprises are rapidly adopting desktop virtualisation as a means to reduce operating costs, enable workplace flexibility, increase business agility and bolster their information security and compliance posture. Actually realising these benefits, however, depends upon ensuring the security and availability of the virtual desktop infrastructure. Find out how you can not only preserves the benefits promised by virtual desktops, but how it can maximise them. Click to download!