New Zealanders are on the verge of a major shift in the way we pay for goods in an ever more mobile environment, says MasterCard. The survey says 48 percent of respondents who purchase products using their phones do so because of convienience, while 36 percent say the large number and availablility of shopping apps was a deciding factor.
Despite only eight percent of those surveyed having made online purchases using their mobile in the past three months, MasterCard claims New Zealand is ready for further mobile payment options.
“New Zealand is at a tipping point ready to switch to mobile payments in a dramatic way,” said Albert Naffah, country manager for MasterCard.
“We know how much Kiwis love innovation, so given the wide extent of mobile internet penetration we should start to follow global adoption trends already apparent in other markets that have changed consumer behaviour.”
New Zealand leads Australia by one percent in mobile purchases, but trails far behind Asian countries like Thailand (59 percent), China (37 percent), and Vietnam (32 percent).
“I am confident we are now at a moment of critical mass given the strong enthusiasm we can see happening in other markets in the Asia Pacific region,”says Naffah.
MasterCard’s PayPass product is a credit card which has near field communication (NFC) technology which was trialled during the Rugby World Cup last year and is rolling out across New Zealand this year.
Similar technology is being used in NFC capable phones to make payments. An example is Google’s Galaxy Nexus S phone, which employes the company’s Google Wallet software to conduct transactions.
Last year Vodafone and BNZ demonstrated a mobile payment system. Vodafone New Zealand mobile innovations manager Bridget Gallen says the system will roll out in 2013, when more NFC capable devices are available in the New Zealand market.
Telecom has also indicated it is working on an NFC payment system. Jason Paris, chief marketing officer at Telecom, says a mobile payment system is “in the works”.
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