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Alcatel-Lucent(Strategic 100 2010)

Telecommunications equipment vendor Alcatel-Lucent returned to profitability and grew its revenue in the third quarter, a different story from the first quarter of the year.

Global leader: Ben Verwaayen, CEO

Website: www.alcatel-lucent.com

Local leader: Rajeev Singh-Molares, President of Alcatel-Lucent, APAC

Core Activity: Telecommunications and network equipment

Revenue: US$19.72 billion (FY2009)

Key Customers: Air New Zealand, Telecom New Zealand, ASB Bank

Employees: 77,000

Telecommunications equipment vendor Alcatel-Lucent returned to profitability and grew its revenue in the third quarter, a different story from the first quarter of the year. The Networks, Applications and Services segments all saw revenue grow, boosted by demand for faster IP routers, as operators cope with growing traffic. It is entering the mobile advertising market with Optism, a hosted platform for mobile operators that will send personalised ads to subscribers. Using a technology called mobile smart loading developed by Bell Labs, Alcatel-Lucent will let mobile operators and content providers push video content to smartphones while taking network capacity and battery life into account.

Jack Loo and Mikael Ricknäs, IDGNS

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