Longhurst describes how he applied this principle in his own business.
He says as an SMB owner, with a team of three, there was always a way too much for him to do.
Over year ago, he invited a group of friends to lunch. He asked them to write the things he should be doing for his business.
In one whole afternoon, they wrote hundreds of ideas on Post-it notes and tacked these on the wall.
“Is this what it looks like inside your head?” they asked him. When he said yes, they said his mind “must be a pretty scary place”.
“It is,” said Longhurst.
Longhurst, who shared these insights at the MYOB 2014 Roadshow in Auckland, says the group held an 'ideas funeral' and identified the few things he needed to do in his business that would make the biggest difference.
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