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Springfree Trampoline uses the cloud to integrate ANZ and North America business systems

Springfree Trampoline uses the cloud to integrate ANZ and North America business systems

NetSuite platform to provide consistent global customer experience and expand markets for Kiwi-designed product.

Springfree Trampoline is working with NetSuite to bring its four separate business entities in Australia, New Zealand, Canada and the US on a single cloud-based omnichannel platform.

It is replacing multiple disparate systems with NetSuite SuiteCommerce for financials, customer relationship management (CRM), multi-site and multi-currency management, order management, inventory management, marketing, B2C ecommerce, and both B2B and B2C commerce via telesales and point-of-sale (POS) at experience centres.

“Having different systems, processes and challenges in each of our core markets meant that a customer in the US, for example, might have had a very different experience than a customer in Australia,” says Leanne Fretwell, managing director, Australia, for Springfree Trampoline.

“At the end of the day we all sell the same product, so we want to be able to treat our customers in a consistent manner, which is why we have brought all of our business entities together on a single NetSuite solution to be more effective as a global brand.”

The Springfree Trampoline was designed by New Zealand engineer Dr Keith Alexander at the University of Canterbury.

After more than 15 years of injury prevention research, the design was commercialised in 2003 and is now sold in 29 countries through four separate business entities.

Read more: ‘Adapt or die, evolve or be left behind’: Geraldine McBride

We want to be able to treat our customers in a consistent manner, which is why we have brought all of our business entities together on a single solution to be more effective as a global brand.

Leanne Fretwell, Springfree Trampoline

“By replacing a hairball of disparate systems with a single commerce system, Springfree Trampoline can now offer a truly intuitive, high quality, consistent and personalised brand experience to customers across multiple touchpoints regardless of their location,” notes Mark Troselj, managing director of APAC and Japan for NetSuite.

He says the company also gains a deeper insight into its business performance, and better capitalise on growth opportunities through the following:

• The ability to plan for a global future and the agility to rapidly expand its markets and sales channels all on the same, single commerce platform.

Read more: This is ‘the business’. You’re standing in it!

• Critical business advantages for the retailer, including a 360-degree view of customers, real-time business data visibility and analytics, a dynamic web storefront, real-time inventory insight, efficient order management, streamlined POS. The system provides multi-currency support, which will effectively assist its global customer base and make financial reporting much more efficient.

• A superior inventory management system. The new system will significantly improve the company’s control over its inventory by enabling it to efficiently manage and understand stock levels at every stage of a trampoline’s lifecycle in real-time. This will make it easier to track orders and improve business efficiency.

• A centralised, global knowledge base of product information enables all countries to publish and share internal information, as well as publish solutions to frequently answered questions for each country. This enables the businesses to have consistent global content, which is important when selling the same product in all markets. It also means that in the future, Springfree Trampoline can share information online to give customers a level of control through self-service, whether to track orders, lodge warranties, make a lay-by payment or undertake other interactions with the company.

Send news tips and comments to divina_paredes@idg.co.nz

Read more: Business execs need to become venture capitalists and angel investors: Ed Lenta, Amazon Web Services

Follow Divina Paredes on Twitter: @divinap

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Tags marketingnetsuiteinnovationCloudSpringfree Trampolinechief marketing officerUniversity of Canterburyomnichannel

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