The service transforms business email into an enhanced communication and digital marketing tool.
“Westpac chose Black Pearl Mail because we saw the opportunity to leverage outgoing emails from a branding perspective,” says Simon Pomeroy, chief digital officer, Westpac NZ.
“We particularly liked the fact that our TV commercials or a new product launch could be embedded – giving us further brand and marketing reach. We realised that by using Black Pearl Mail, an existing communications tool could be turned into a digital marketing channel with millions of potential views each year.”
We saw the opportunity to leverage outgoing emails from a branding perspective.
Nick Lissette, founder of Wellington-based Black Pearl Mail, says the technology represents the evolution of business email and provides major benefits for clients such as Westpac.
“Email is the number-one form of business communication and yet has some fundamental flaws that our technology, which has a patent pending, solves. Ensuring all employees’ emails and email signatures have a consistent appearance on all devices, and via all global servers, is a step change and a significant branding benefit for a consumer-focussed company like Westpac.Read more: Multi-speed IT needs multi-speed CIOs
He says Black Pearl system also enables employees’ email branding to be centrally controlled.
“For example, signatures are no longer set up at the device level and there is no deviation in format, which is often an issue for large companies like retail banks.”
Black Pearl Mail also provides customised reports including key analytics such as percentage of emails opened and links clicked on. Users can also opt to see if an email they’ve sent has been opened.
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