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Fonterra creates ‘virtual dairy farm’ experience

Fonterra creates ‘virtual dairy farm’ experience

Transports delegates at a Singapore conference to a dairy farm in New Zealand via virtual reality

The Fonterra team at the NIZO Protein Dairy Conference in Singapore

The Fonterra team at the NIZO Protein Dairy Conference in Singapore

With their headsets projecting 3-D images of a typical dairy farm environment, complete with sounds, delegates were able to get a sense of the origins of our dairy ingredients – a new experience for many

Hamish Gowans, Fonterra

Green pastures dotted with dairy cows are familiar sights for most Kiwis, but are less common in other parts of the world.

Thus, Fonterra tapped virtual reality to allow delegates at the recent NIZO Protein Dairy Conference in Singapore to experience what it is like to be in a dairy farm in New Zealand.

“The virtual dairy farm experience was an exciting and innovative way to bring to life the New Zealand story of lush pastures, cared-for cows and finest dairy,” says Hamish Gowans, Fonterra General Manager of NZMP Ingredients for South & East Asia.

“With their headsets projecting 3-D images of a typical dairy farm environment, complete with sounds, delegates were able to get a sense of the origins of our dairy ingredients – a new experience for many,” says Gowans, in a statement.

NZMP, the dairy ingredients brand of Fonterra, was a sponsor of this year’s conference. The conference brings together global food industry representatives to discuss growing opportunities in the milk protein market.

“Fonterra is well known for its whole milk and skim milk powders, but companies may not be as familiar with our higher-value, more advanced ingredient solutions,” says Gowans. “The conference provided us with a great opportunity to speak to potential customers about our wide range of high-value ingredients.”

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