Social Media Marketing Tools for Monitoring and Analytics
The social analytics market is crowded with more tools than its potential customers will ever really need. Most of these utilities are designed to monitor digital activity, analyze social media behavior and deliver some level of social intelligence. However, few options do all of these things, and most are limited by the platforms they reach and capabilities they deliver. The following 10 tools can all help monitor, analyze and provide valuable insight into your company's social identity, so you can squeeze more ROI out of your social efforts.