Menu

How organisations can build their own 'innovation start-ups': Aaron McDonald

Loading the player ...

The new technology landscape also calls for a shift in how the organisation approaches innovation. “If you want to make a real step change you have to give the power to someone to operate outside the paradigm of the organisation, you have to give them support from the board down, give them resources," says Aaron McDonald, CEO of Puttiapps. “Let them actually go and behave themselves as a start-up because that is who you are competing with in that arena."