To catch a thief

To catch a thief

It happened to Bank of America. Then T-Mobile. And then ChoicePoint. When computer security at each of these billion-dollar organizations was breached, customer data was exposed. A lot of customer data. According to The Washington Post, 50 million customer accounts have been exposed to the possibility of identity fraud since the beginning of this year.

Are you prepared to handle a security breach at your organization? How will you work with your security folks to handle it? It'll be much better to have that conversation now, while you still have control of your customers' data, than after it's in the wrong hands.

A recent online poll conducted by CSO magazine, a sister publication of CMO, shows that marketing and infosecurity executives rarely agree about how to handle such an incident. It's time to find common ground before a security disaster shakes your world.

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