Business analytics software grows in popularity

Business analytics software grows in popularity

Despite the economic downturn, IDC predicts that the business analytics market will still grow at a compound annual growth rate of 9.7 per cent in the next five years.

The global business analytics software market grew by 12.7 per cent in 2007.

These latest figures come from the IDC Worldwide Business Analytics Software 2008-2012 Forecast and 2007 Vendor Shares report.

IDC has ranked Oracle, SAS, SAP, Microsoft, IBM, Business Objects, Cognos, Teradata, Fair Isaac and Infor as the top 10 business analytics software companies from 2005 -- 2007.

"The value of Business Analytics to organizational performance continues to gain followers among corporate leaders who, according to our research, continue to invest in solutions that yield better decisions," said Dan Vesset, Program Vice President, Business Analytics Solutions for IDC.

Oracle leads

IDC's report states that: "Oracle extended its diversity and momentum in 2007 due to the acquisition of Hyperion and investments in query, reporting, and analysis tools, as well as strong demand for its database.

It said that SAS maintains its focus on business analytics software, and through portfolio expansion, has been able to maintain its number two position in the market and strong momentum.

Meanwhile, according to IDC's Asia Pacific Semi-Annual Software Tracker, 1H08, SAS has again sustained the largest market share in the combined BI and FPSM market in Hong Kong (31 per cent) in first half of 2008. SAS also continues to be the clear leader in advanced analytics, with 73.9 percent of market share.

SAP continues to see strength in sales of its performance management applications across a diverse set of business processes. Its acquisition of Business Objects is not included in 2007, but on a pro forma basis, this will increase its share significantly. SAP continues to have strong momentum and will expand its diversity ranking in 2008.

Microsoft continues to make the top 10 with strength in query, reporting, and analysis tools along with strength in sales of its database. It is not as diverse as its competitors, choosing to let partners develop performance management applications on its platforms rather than competing directly.

IBM acquires Cognos

IBM's acquisition of Cognos is expanding its diversity. In 2007, it continued to rely on data warehouse platform sales to rank among the top 10 business analytic software vendors. It will gain access to the PM applications market through the acquisition and greatly expand its query, reporting, and analysis tools offerings in 2008.

The report said that Business Objects showed continued strength in growing its revenue in 2007. The company was acquired by SAP last year and contributed a significant install base, broad product portfolio, strong brand recognition, and experienced development and marketing resources. Business Objects will expand SAP's diversity and offers improved reach into the small and medium-sized business (SMB) market segment with its Crystal offering.

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