But in setting the stage for the upcoming Windows 7 operating system, Microsoft CEO Steve Ballmer seems to be taking a cue from his rival Steve Jobs' playbook-counting on early-adopter consumers to urge their offices to use the technology they're already using at home. Whether Microsoft can pull off this marketing tactic with Apple's customary cool remains to be seen.
"If you deploy a four or five-year old operating system today, most people will ask their boss why the heck they don't have the stuff they have at home." Steve Ballmer, Microsoft CEO
In an interview at a New York City event Tuesday to mark the [[xref:http://www.microsoft.com/presspass/press/2009/feb09/02-03EMCRenewPR.mspx|extension of Microsoft's collaboration with EMC|EMC and Microsoft Extend Strategic Alliance Through 2011 to Deliver Efficient Information Infrastructures and Empower Workers: EMC CEO Joe Tucci and Microsoft CEO Steve Ballmer
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