Data as differentiator (with video)

Data as differentiator (with video)

'Insight without action is worthless': Evan Stubbs, chief analytics officer, SAS ANZ.

Too many organisations focus on analytics rather than business analytics, says Evan Stubbs, chief analytics officer, SAS Australia and New Zealand. The difference between the two? “Analytics is any data driven process that generates insight,” says Stubbs, author of
Delivering Business Analytics: Practical Guidelines for Best Practice. “Business analytics is using that information to drive some sort of positive outcome.”

Watch interview with Evan Stubbs on 'data as differentiator':

“Insight is important but it is not sufficient to generate value,” he adds. “It is about taking that insight and actually deriving value out of it by making sure it is acted on.”

He says taking this perspective is critical as the amount of information organisations deal with keeps growing “astronomically”.

Divina Paredes (@divinap) is editor of CIO New Zealand.

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