Michael Porter’s ‘five forces’ have been influencing businesses since these first came out in the Harvard Business Review in 1979. He rewrote the article in 2008 in which he reaffirms the five forces that shape industry competition: Threat of new entrants, bargaining power of buyers, threat of substitute products or services, bargaining power of suppliers, and rivalry among existing competitors. In this video, CIO New Zealand editor Divina Paredes asks the Harvard Business School professor, that if he were to rewrite the article again, given the changes in the economy and business technology, what would he have focused on?
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