Senior IS executive: Helen Clifton, head of production services and technology
Address: 100 Victoria Street West, Auckland
it developed a promotional Facebook application that was so successful it is now used by Facebook as a case study. The channel, called U, benefited from innovative use of a Facebook application (app) and the strong results from a coinciding Facebook advertising campaign. U’s Facebook app was developed to deliver New Zealand’s first “social television” experience, where social networking and broadcast television would collide. In terms of dedicated budget or complexity, the most important projects requiring IT resource in 2012 will be a rollout of Windows 7 and a replacement of Vault.
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