University of Canterbury (MIS100 2012)

University of Canterbury (MIS100 2012)

2011 ranking: 21

Senior IS executive: Alex Hanlon, director of learning resources

Address: University Drive, Ilam, Christchurch


In March of this year, the University of Canterbury (UC) appointed a new director of learning resources. The role covers part of the portfolio left vacant by the departure of professor Sue McKnight, former pro-vice-chancellor of learning resources and university librarian.

Vice-chancellor Dr Rod Carr introduced Alex Hanlon to the university, stating that she has considerable experience in the tertiary education sector and has worked for a range of businesses that support core university functions, such as facilities management and information technology. The UC librarian responsibilities are currently filled jointly by the associate university librarian and the library support services manager. In due course, Hanlon will review how the arrangements for this function will be performed. Due to her recent appointment, she was unable to comment on current or upcoming ICT projects for the university. Facing a potentially significant drop in intake in 2012 following the region’s devastating earthquakes, UC found it needed to refresh its underpowered website, as it was lacking in both appeal and content. A critical part of UC’s acquisition campaign would require strong integration with a rich digital experience where potential students could explore the courses and calibre of the UC offering. The university hired third party provider DNA to design and develop an integrated campaign with a microsite at its heart. The site was integrated with social media and allowed dialogue and interaction with UC. The site,, received more than 44,000 pageviews, and 20,000 unique visitors in its first two months, each of whom spent an average of 1.35 minutes on the microsite. YouTube views of the site’s videos are in excess of 14,000.

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Tags MIS100

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