With casinos at the heart of SkyCity Entertainment Group’s business, the introduction of a new core gaming system is a major undertaking. This large-scale system deployment, which is the culmination of a three year process, will be completed in the first half of 2012 for SkyCity’s Auckland, Hamilton, Queenstown and Adelaide properties, to deliver on the SkyCity strategy of “enhancing the customer experience”, according to CIO Mike Clarke.
The leading entertainment and gaming organisation operates casinos in New Zealand (Auckland, Hamilton and Queenstown) and Australia (Adelaide and Darwin), alongside a variety of industry-leading restaurants and bars, luxury hotels and convention centres. It reported a record first-half net profit of $78.8 million in March this year, a net profit figure that is 17.4 per cent up on the same period last year.
In addition to the new gaming systems, which encompass transactional, loyalty and CRM systems, the group plans to continue technology investment to enhance customer experience, with car park system enhancements and hotel in-room systems, particularly for the new multi-million dollar Lagoon Resort that SkyCity is building at its Darwin property. Using information technology is vital for the group, and 2012 will see multiple technologies being leveraged to support the diverse businesses. For customers, there will be enhanced kiosk technology, with functionality that will be mirrored in mobile and online applications. The mobility theme will continue for staff, with HR systems being deployed that will increase employee access. At the process level, SkyCity will continue its B2B e-commerce developments.