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First NZ bank joins Google+

First NZ bank joins Google+

ASB creates a presence on social media site Google+

Following the launch of Google+ Pages for businesses this week, ASB Bank has announced its presence on the social media networking site.

According to the bank, this is not the first time that ASB has used Google+. Earlier this year, ASB used Google+ Hangouts to connect with customers taking part in the beta testing programme for the bank's Android app.

“Social media channels are increasingly important to our customers so we moved quickly to take advantage of the unique functionality of Google+, allowing us to further listen and engage with our community," says ASB general manager Internet Banking, Anna Curzon.

“The use of Google+ Hangouts was enthusiastically received by our test group, and allowed richer and more transparent discussions to take place with multiple people across the country,” Ms Curzon says. “We recognise the importance of reaching out to our community and involving them in our development process, and the Hangouts helped us further understand how customers are using our products and services," adds Curzon.

The Google+ presence is just another step into the social media world by the bank, which already has a strong presence on Facebook and Twitter, with almost 22,000 likes and more than 4000 Twitter followers, as well as its own YouTube channel.

“We receive regular feedback from our community about how useful it is to be able to engage with ASB on Facebook and Twitter, so moving into Google+ is a natural next step for us."

In October, ASB was awarded the Service Innovation Award in the 2011 BAI-Finance Global Banking Innovation Awards for the ASB Virtual Branch on Facebook. Click here to access ASB's Google+ profile.

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