Lotto is rolling out LCD promotional screens to almost 600 stores nationwide, a deal that NZ Lotteries says is the biggest rollout of its kind in New Zealand. The deal is the result of a partnership with New Zealand vendor SignActive. Most of the installations are 47 inch landscape screens, and 42 inch portrait screens have been used in sites where space is limited.
The solution is based on content creation, management and distribution software from US-based Scala. Scala runs on a PC hardware platform and, in the case of NZ Lotteries, it uses purpose-built digital signage player PCs from US manufacturer MediaVue Systems. SignActive built the players using a customised Windows Embedded operating system.
“Digital signage is a new medium that offers us huge potential as a new marketing channel – using a mix of animation, video and catchy messages,” says NZ Lotteries CEO Todd McLeay.
The digital screens show a range of promotional displays for NZ Lotteries brands, along with current jackpot levels and information on lottery grants.
The CEO adds that “approximately one million customers” visit Lotto stores every week and “digital signage can offer them a more emotionally engaging in-store experience than present”.
“It will grab attention and better engage our customers – as well as reduce our carbon footprint with less of a requirement for printed collateral over time,” says McLeay.
Other support for the project has included LG as the monitor supplier, Laser Electrical as the installers, and Datacom as the service and support company.
“NZ Lotteries is designing the content internally, and feedback from retailers and customers alike has been positive,” adds McLeay.
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