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Consumerisation of tech “not yet a reality” in ANZ

Consumerisation of tech “not yet a reality” in ANZ

BYO technology is not the norm as most corporates still provide mobile devices, says Ovum.

Market research firm Ovum says despite the widespread discussion on the consumerisation of mobile technologies in the workplace, most corporates in Australia and New Zealand still provide the mobile devices used by staff. "These enterprises still have a high degree of control over mobility and are not inclined to adopt a bring-your-own-device policy – at least not in the short-term," says Claudio Castelli, Ovum senior analyst.

Ovum recently surveyed 80 large enterprises in Australia and New Zealand about their mobility solutions and services, and found only around 10 percent of companies say their preferred model is for employees to provide their own devices and reclaim costs through expenses. According to Ovum, companies that choose this route could find mobility increasingly difficult to manage as usage, particularly of data, grows.

"But in the long-term however, CIOs will be pressured to respond to users' preferences and will need to support an increasing number of applications and devices chosen by users,” says Castelli. “Providers should take a proactive approach and make sure their device management capabilities and partnerships expand to support enterprises in dealing with this greater diversity. Cloud-based solutions will help."

The survey identified a number of opportunities for providers of mobility services for large enterprises in ANZ, according to Ovum.

The growing appetite across enterprises for smartphones and big-screen devices is creating a foundation for greater adoption of mobile applications, which will ultimately drive higher data traffic usage and new access technologies, the company says.

"Telcos in ANZ have a strong reputation in enterprise mobility and should take leadership and profit from the mobility trend,” says Castelli.

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