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Cost-savings driving more CIOs towards green IT

Cost-savings driving more CIOs towards green IT

Number of companies using green IT grew to 73 percent in the second half of 2010, says Ovum

Research company Ovum says almost three quarters of CIOs have deployed green IT in their organisation and a further 8 percent are planning to do so by the end of 2012. The survey conducted by Ovum canvassed CIOs and IT decision-markers across Europe, the US, the Middle East and Australia and found that the number of companies using green IT grew to 73 percent in the second half of 2010, from approximately 68 percent in the first half.

The company says tight IT budgets and a “sluggish economy” forced IT decision-markers to scrutinise spending and that led to an adoption of green technologies, for cost-saving reasons.

According to Ovum analyst Rhonda Ascierto, green IT is “now viewed as a core technology that delivers business value by cutting costs and increasing efficiency”. This represents a change of mindset for CIOs that previously considered green IT optional because its primary value was defined in terms of corporate image, rather than financial savings.

Ovum surveyed CIOs about five major categories of green IT: data centre virtualisation, data centre power and cooling technologies, desktop virtualisation, printing and paper usage management, and power management tools for PCs and monitors. The results of the survey show that all will experience growth in penetration over the next couple of years.

Of these different areas of green IT, data centre virtualisation has the greatest penetration, with 52 percent of CIOs saying they use it. Ovum expects this figure to grow to 65 percent over the next couple of years.

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Tags ovumgreen ITCIO

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