Datacraft and Integral Axon have now officially rebranded as Dimension Data, following the acquisition of Integral Axon by Dimension Data’s wholly owned subsidiary Datacraft in October last year. According to Robin Hartendorp, the company’s CEO in New Zealand, this announcement marks the shift to a service-led organisation. “Rebranding to Dimension Data reflects our combined ambition to be New Zealand’s leading ICT services business,” he says.
This rebranding is part of Dimension Data’s global brand re-launch. “The rebranding exercise is an excellent opportunity to reinforce the message to the market that we are a truly global company. We see more business opportunities as our clients can better leverage our global pool of resources, expertise and client references, in addition to consistent service delivery globally and regionally,” says Bill Padfield, CEO of Dimension Data Asia Pacific.
“The key difference that re-branding brings is our enhanced ability to help our clients accelerate their business goals. As we become more integrated as a global organisation, our ability to tap into global resources and best practices placed us in a stronger position to be trusted advisors to our clients,” he adds.
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