Research in Motion (RIM) has been announced as one of the official sponsors for the Rugby World Cup. The BackBerry will also be the official handheld mobile device of the event in New Zealand. “Rugby World Cup 2011 is an eagerly anticipated event in the Southern Hemisphere and it will be a very exciting time for rugby supporters and the people of the region. At RIM ANZ we really wanted to join the RWC 2011 team and get behind the people of New Zealand, the hosts of this global event,” says Adele Beachley, managing director ANZ for RIM. “Our innovative BlackBerry smartphones and BlackBerry apps will allow RWC 2011 officials, referees and fans worldwide to communicate instantly and stay up to date with the rugby games in New Zealand. I’m sure there will be much banter being exchanged between fans using BlackBerry devices all over the world,” she adds.
RIM will provide rugby’s showcase tournament with the latest BlackBerry smartphone devices as well as the BlackBerry PlayBook.
Rugby fans will also be able to stay up to date with all the latest live match scores, video highlights and latest news through the delivery of a free-to-download Official Rugby World Cup 2011 app for BlackBerry users. “Rugby World Cup Limited is delighted that RIM’s BlackBerry brand has joined the impressive portfolio of sponsors and suppliers for Rugby World Cup 2011. This partnership with one of the world’s most recognisable brands further enhances the enormous prestige and attraction of Rugby World Cup in the global market place,” comments Rugby World Cup Limited chairman Bernard Lapasset.
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