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Oracle(Strategic 100 2010)

Oracle(Strategic 100 2010)

Oracle has indicated that it is ramping up its integrated systems strategy, using Exadata database machines.

Global HQ: Redwood Shores, California, US Website: www.oracle.com

Global leader: Larry Ellison, CEO

Local leader: Peter Idoine, managing director, NZ

Core activity: Enterprise software, databases and solutions

Revenue: US$26.8 billion (FY2009 to 2010, ended May 31)

Key customers: University of Canterbury, University of Auckland, NZ Defence Force, Fonterra, Commonwealth Bank of Australia

Employees: 104,609

Oracle has indicated that it is ramping up its integrated systems strategy, using Exadata database machines. The Exadata machines were launched in 2008 using Hewlett-Packard hardware, but now use technology gained in the Sun Microsystems acquisition. The systems are capable of data warehousing and online transaction processing.

Former HP chief executive Mark Hurd is helping Oracle pursue its integrated systems strategy. He is heading up sales, marketing and support for Oracle, replacing co-president Charles Phillips.

On the acquisition front, Oracle is buying e-commerce software company Art Technology Group.

Ulrika Hedquist

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