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Nokia(Strategic 100 2010)

Nokia(Strategic 100 2010)

It has been a brutal year for Nokia. The tough competition faced by the company in the smartphone market is largely responsible for a massive dip in its revenue for the year of about 20 percent compared with the previous 12 months.

Global HQ: Espoo, Finland Website: www.nokia.com

Global leader: Stephen Elop, president and CEO

Local leader: Chris Carr, general manager, Australia and New Zealand

Core activity: Mobile devices and internet services

Revenue: €40.98 billion (2009, ended December 31)

Key customers: Allphones, Crazy John’s, Dick Smith, JB Hi-Fi, Harvey Norman, Optus, TeleChoice, Telstra, Vodafone Hutchison Australia

Employees: 123,553

It has been a brutal year for Nokia. The tough competition faced by the company in the smartphone market is largely responsible for a massive dip in its revenue for the year of about 20 percent compared with the previous 12 months.

The company issued two profit warnings in 2010, which sent its shares into freefall, knocking more than 20 percent off their value. This had repercussions in the hierarchy.

Alliances formed with leading Microsoft, Yahoo and Intel are starting to bear such fruit as the MS Office Communicator instant messaging program and the developer release of the versatile MeeGo platform. Nokia expects more success from these partnerships in 2011. Stuart Finlayson

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