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Panasonic(Strategic 100 2010)

Panasonic(Strategic 100 2010)

Panasonic’s net sales declined 4 percent in FY2009-10, but at the same time, the company continues to innovate.

Global HQ: Osaka, Japan Website: www.panasonic.net

Global leader: Fumio Ohtsubo, president

Local leader: Steve Rust, managing director, Australia and New Zealand

Core activity: Electronics manufacturer

Revenue: ¥7.4 trillion (FY2009 to 2010, ended March 31)

Key customers: Sapporo Breweries, BlueScope Steel, Telstra

Employees: 384,586

Panasonic’s net sales declined 4 percent in FY2009-10, but at the same time, the company continues to innovate. In July, Panasonic launched two consumer camcorders capable of recording video in 3D, and it is said to be the first major digital camera maker to offer 3D-capable camcorders.

Part of Panasonic’s strategy is moving from providing low-margin home electronics products to creating business systems, the company says. It is shifting away from existing business and investing more in solar cells, batteries and other energy-related areas, which offer promising growth opportunities. Panasonic took a 50 percent stake in Sanyo last year, and with that, took charge of one of the leading makers of rechargeable batteries to expand this renewable energy business. Ulrika Hedquist

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Tags strategic 100 2010

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