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2degrees(Strategic 100 2010)

2degrees(Strategic 100 2010)

Though 2degrees lost $52 million in the last months of 2009, the expected loss was in line with projected progress for the company that is striving to cut into Telecom and Vodafone’s stronghold of the New Zealand mobile market.

HQ: Auckland Website: www.2degreesmobile.co.nz

Global leader: Eric Hertz, CEO

Core activity: Mobile telecommunications provider

Revenue: Not disclosed

Key customers: New Zealand mobile phone users

Employees: 320

Though 2degrees lost $52 million in the last months of 2009, the expected loss was in line with projected progress for the company that is striving to cut into Telecom and Vodafone’s stronghold of the New Zealand mobile market. In the early stages of operation, 2degrees has attracted thousands of mobile customers, managing to secure 3.8 percent of the market before yearend.

In August this year, 2degrees launched its national 3G services as part of the company’s “first birthday” celebrations. In typical 2degrees fashion, the launch included offerings not seen from other providers, such as data validity beyond 30 days.

Over the next 12 months, the company plans to open 50 retail stores, creating more than 200 jobs. While the company focused entirely on the pre-pay market during its first year, its first post-paid offering was released in September, and the company has it eye on the business market.

Its business offering is anticipated to launch in the first half of 2011, with a focus on value and a pre-pay option available to business customers. Post GFC, as New Zealand businesses continue to look at ways to reduce spend, pre-pay for business could enable tighter cost control, with usage monitored online, and allow a more accurate prediction of what mobile costs will be. Business customers will be notified early when pre-pay funds drop below a certain point to avoid any loss of uptime.

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