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Apple(Strategic 100 2010)

Apple(Strategic 100 2010)

Apple devotees lined up in Apple stores worldwide to purchase the smartphone. Demand exceeded supply, with the device selling out in various countries worldwide within 24 hours of its launch and has continued to sell well, despite the subsequent antenna criticisms that Apple faced with the device.

Global HQ: Cupertino, California, US Website: www.apple.com

Global leader: Steve Jobs, CEO

Local leader: Tony King, managing director, ANZ

Core activity: Consumer electronics

Revenue: US$65.2 billion (FY 2010, ended September 25)

Key customers: AT&T, Telefonica, Telstra, Optus, Vodafone

Employees: 34,300

Apple says it sold three million iPads in less than three months and a similar number of iPhone 4s in three weeks. Launched in the US on June 7, 2010 and globally on July 30. Apple devotees lined up in Apple stores worldwide to purchase the smartphone. Demand exceeded supply, with the device selling out in various countries worldwide within 24 hours of its launch and has continued to sell well, despite the subsequent antenna criticisms that Apple faced with the device.

The iPad made its debut in the US on April 3, 2010, and Apple delayed the global launch due to enormous demand. The sales of the tablet and the smartphone have been the main driver of Apple’s 2010 revenue, with Apple emerging as the number three seller of portable computing devices. Wall Street analyst Brian Marshall says the public can expect the second-generation iPad to be rolled out next April. Anushkar Mohinani and Gregg Keizer

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