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Vodafone(Strategic 100 2010)

Vodafone(Strategic 100 2010)

Revenue in 2009-10 was up 8.4 percent with improving trends in most markets through the year, Colao noted in the annual report.

Global HQ: Newbury, Britain Website: www.vodafone.com

Global leader: Vittorio Colao, CEO

Local leader: Russell Stanners, CEO, New Zealand

Core activity: Telecommunications

Revenue: £44.6 billion (FY2009-10, ended March 31)

Key customers: 347 million users

Employees: 85,000 (1400 in New Zealand)

As 33 percent of service revenue is now coming from products other than mobile voice, Vodafone has made progress in executing its strategy. The growth of mobile data and fixed broadband services reflect the shift to becoming a total communications provider, says the company.

Revenue in 2009-10 was up 8.4 percent with improving trends in most markets through the year, Colao noted in the annual report.

However, the grim economic situation has affected the business in a number of ways throughout the year. Voice and messaging revenue declined in the European market, and roaming revenue fell. Enterprise revenue also declined in Europe as many businesses made cutbacks and reduced staff numbers. But results in Africa and India remained strong, driven by continued GDP growth and increasing market penetration. In Australia, Vodafone’s joint venture with Hutchison has performed as expected with pro-forma revenue growth of 8 percent. Its head of global enterprise, Nick Jeffery, has played down the impact of a review of its overseas operations on its ability to service multinational corporate clients. He says most of Vodafone’s global customers already have operations in countries where Vodafone has no physical presence, and that does not affect the service delivery. Ulrika Hedquist

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