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Yahoo(Strategic 100 2010)

Yahoo(Strategic 100 2010)

New CEO Carol Bartz introduced significant changes to the company’s homepage, which now lets users bring together apps from a number of different sites, as well as offering more personalised news for its users.

Global HQ: Sunnyvale, California, US Website: www.yahoo.com

Global leader: Carol Bartz, CEO

Local leader: Rose Tsou, senior vice-president, APAC region

Core activity: Consumer technology, mobility

Revenue: US$6.5 billion (FY2009, ended December 31)

Key customers: Advertisers and consumers

Employees: 14,000

Following the shake-up of the Microsoft takeover in 2008, Yahoo! held up relatively well in the difficult climate of 2009.

When the dust had settled, Yahoo! had ended up signing a 10-year search and advertising sales agreement with Microsoft. New CEO Carol Bartz introduced significant changes to the company’s homepage, which now lets users bring together apps from a number of different sites, as well as offering more personalised news for its users.

In 2009, the company also introduced Ad Interest Manager, which allows users to select and fine tune the type of advertising that appears whenever they visit their Yahoo! pages. But most importantly, Bartz set a clear vision for the future – to be the centre of people’s lives online. In 2010, the company continues to remake its user experience and expand its search and ad business. Some recently added features include mail and messenger apps for the Android platform and HTML 5-based mail and news for the iPhone. Revenue for the second quarter of 2010 was up 2 percent from the same period in 2009. During the quarter, the company also entered into key partnerships with Nokia, Samsung, Zynga, and Match.com. Ulrika Hedquist

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