Global HQ: Redwood Shores, California, US Website: www.oracle.com
Global leader: Larry Ellison, CEO
Local leader: Ian White, group VP and MD, Australia and NZ
Core activity: Customer relationship management
Revenue: US$26.8 billion (2009-10, ended May 31)
Key customers: Australian Finance Group, Hanjin Shipping (Korea), 3M New Zealand, Inland Revenue New Zealand
Siebel Systems, founded in 1993, became the dominant CRM vendor in the late 1990s and had about 45 percent market share in 2002. Oracle bought Siebel Systems for $5.8 billion in 2005 and Siebel is now a brand name under Oracle’s umbrella. Siebel is actively working to form partnerships with other companies. Indian IT services firm Wipro this year entered into a strategic partnership with Oracle to offer a warranty management and analytics solution for industrial manufacturing, and the automotive and high-tech industries. By combining Wipro’s industry expertise with Oracle’s Siebel CRM, the companies aim to simplify the warranty management process for original equipment manufacturers and their suppliers.
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