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Sony(Strategic 100 2010)

Sony(Strategic 100 2010)

Sony says 2009-10 was also the most successful year ever for PlayStation 3.

Global HQ: Tokyo, Japan Website: www.sony.net

Global leader: Howard Stringer, CEO and president

Local leader: Martin McManus, managing director, New Zealand

Core activity: Audio, video, communications and IT products

Revenue: ¥7.2 trillion (US$85.7 billion) (FY09-10, ended March 31)

Key customers: Consumers

Employees: 167,900

After a substantial operating loss in 2008-09, Sony has spent the past year trying to get back to profitability. A global restructuring has streamlined operations, increased efficiency and reduced costs, the company says.

From December 2008 to March 2010, Sony closed or consolidated 11 of its manufacturing sites. This and other measures led to more than ¥330 billion ($4.1 billion) of company-wide cost reductions in 2009-10. All the changes did contribute to a turnaround in operating income, which improved from a loss of ¥227.8 billion to a gain of ¥31.8 billion. However, the company still showed a small net loss for the year.

Sony says 2009-10 was also the most successful year ever for PlayStation 3. Ulrika Hedquist

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