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Enough data to fill 75 billion iPads

Enough data to fill 75 billion iPads

New study forecasts accelerating digital avalanche to test enterprises.

The amount of digital information created annually will grow by a factor of 44 by 2020, according to a new EMC-sponsored study by IDC. The amazing growth will come as all major forms of media - voice, TV, radio and print - complete the journey from analogue to digital.

The pressure on enterprises to store, protect and manage this data will only increase as social networking and Web 2.0 technologies continue to invade business.

These are some of the results and findings of the study entitled 'The Digital Universe Decade - Are You Ready?

The report finds that by 2020, more than one third of all digital information created annually will either live in, or pass through, 'the cloud'. It says that 35 per cent more digital information is created today than the capacity exist to store it and this will jump to more than 60 per cent in the next several years.

100 years of 'tweets'

In 2009, the amount of digital information across the globe grew 62 per cent from 2008, and the report expects the 2010 tally to equal the digital information created by every man, woman and child on Earth 'tweeting' continuously for 100 years.

"This was the equivalent of 75 billion fully-loaded 16 gigabyte Apple iPads, which would fill the entire area of the Beijing National Stadium 15.5 times or the Taipei 101 Tower 23 times," the report said.

Despite this phenomenal growth, the report finds that the number of IT professionals globally will grow only by a factor of 1.4 in 2010.

"The cumulative effect is driving chief information officers (CIOs) to seek out new levels of agility, efficiency and control by moving quickly towards private cloud computing environments," the report states.

CIOs exposed

EMC chairman and CEO, Joe Tucci, said this year's digital universe study exposes many of the most pressing short and longer term strategic issues that CIOs grapple with as they map out their IT strategies and investments.

"They're quickly discovering that, to remain in the game, they need to do things differently, transforming traditional infrastructures into private cloud data centres that offer internal and external customers IT-as-a-service," Tucci said.

"Private cloud computing, the next major wave of IT, takes them there, promising new and increasingly automated ways for enterprises and consumers to manage and secure this unyielding onslaught of information." MIS Asia

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