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Asus

Asus

With one in every three computers housing an Asus motherboard, it's no surprise that the company has the biggest share of the global market.

Global HQ: Taipei, Taiwan Website: www.asus.com

Global leader: Jonney Shih, chairman

Local leader: Ted Chen, MD, Australia and New Zealand

Core activity: Computer hardware

Revenue: US$22.9 billion (FY08 ended December 31)

Key customers: IT resellers and retailers

Employees: 10,000

With one in every three computers housing an Asus motherboard, it’s no surprise that the company has the biggest share of the global market.

However, Asus has had a considerable impact on the consumer space as a pioneer of low-cost netbooks. Though battling with reduced demand due to the economic downturn, the company is releasing new products in an effort to grow into a global consumer gadget maker.

In addition to creating a new line of consumer products like TVs, VoIP phones, e-readers and video-streaming gadgets, the company is squarely set on becoming the third-largest notebook manufacturer in the world by 2012.

Asus also unveiled an all-in-one touch panel PC in November 2008, equipped with a 15.6-inch touch-panel widescreen that marks a significant departure from the traditional desktop computer market.

The company has partnered with GPS firm Garmin to develop a handset that

combines smartphone and GPS technology.

Avanti Kumar

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Tags strategic 100 2009

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