Global leader: Howard Stringer, CEO and president
Local leader: Martin McManus, MD New Zealand
Core activity: Audio, video, communications and IT products
Revenue: ¥7.7 trillion (US$86.2 billion) (FY08-09 ended March 31)
Key customers: Consumers
A mid-term corporate strategy, announced in 2005, which focuses on research and development as a growth engine, has strengthened Sony in the past two years. For example, retail sales of its new PlayStation3 computer
entertainment system achieved a total of one million units worldwide in the three weeks following its launch on September 1, 2009. One of the research and development initiatives in this return-to-basics approach is “HD World”, which is revitalising the company’s high-definition business.
Restructuring initiatives are also part of the mix, as Sony seeks to concentrate internal resources on R&D, engineering and design.
Within its LCD TV business, Sony has allied with Taiwan’s Hon Hai Precision Industry for the production of LCD TVs for the Americas region. Based on this agreement, Sony will sell to Hon Hai Group 90 percent of its shares in Sony Baja California and certain manufacturing assets related to Sony Baja California’s Tijuana site in Mexico. Avanti Kumar
Join the CIO New Zealand group on LinkedIn. The group is open to CIOs, IT Directors, COOs, CTOs and senior IT managers.