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Sony

Sony

A mid-term corporate strategy, announced in 2005, which focuses on research and development as a growth engine, has strengthened Sony in the past two years.

Global HQ: Tokyo, Japan Website: www.sony.net

Global leader: Howard Stringer, CEO and president

Local leader: Martin McManus, MD New Zealand

Core activity: Audio, video, communications and IT products

Revenue: ¥7.7 trillion (US$86.2 billion) (FY08-09 ended March 31)

Key customers: Consumers

Employees: 171,300

A mid-term corporate strategy, announced in 2005, which focuses on research and development as a growth engine, has strengthened Sony in the past two years. For example, retail sales of its new PlayStation3 computer

entertainment system achieved a total of one million units worldwide in the three weeks following its launch on September 1, 2009. One of the research and development initiatives in this return-to-basics approach is “HD World”, which is revitalising the company’s high-definition business.

Restructuring initiatives are also part of the mix, as Sony seeks to concentrate internal resources on R&D, engineering and design.

Within its LCD TV business, Sony has allied with Taiwan’s Hon Hai Precision Industry for the production of LCD TVs for the Americas region. Based on this agreement, Sony will sell to Hon Hai Group 90 percent of its shares in Sony Baja California and certain manufacturing assets related to Sony Baja California’s Tijuana site in Mexico. Avanti Kumar

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Tags strategic 100 2009

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