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Acer

Acer

Taiwan-based Acer Group is now the third-largest computer manufacturer in the world, after Hewlett-Packard and Dell.

Global HQ: Taipei, Taiwan Website: www.acer.com

Global leader: J.T. Wang, CEO, Acer Group and chairman, Acer Inc

Local leader: Charles Chung, MD, Oceanic region

Core activity: Computers, LCD

monitors, high-definition TVs

Revenue: US$16.7 billion (FY08 ended December 31)

Key customers: Australia Post, Centrelink, Telstra, Victoria Police

Employees: 6877

Taiwan-based Acer Group is now the third-largest computer manufacturer in the world, after Hewlett-Packard and Dell. It is also the world’s second-largest maker of notebooks (including netbooks), technology research firm Gartner reports.

When the global economic crisis hit last year, CEO J.T. Wang said he was committed to continue expanding the electronics giant’s market share. “In 2009, we expect to boost our notebook market share by 2 to 3 percent from the previous year, with netbooks playing a key role, and to maintain healthy revenue and profit growth,” he says.

In January 2009, Gartner estimated there had been a 50 percent jump in worldwide netbook shipments in the revious year, from 5.2 million units to 7.8 million.

In the fourth quarter of 2008, Acer’s netbook shipments increased by 55 percent, giving it the lead in the netbook segment. Acer is set to introduce a full line of power-saving and ultra-thin notebooks and to double its annual

netbook shipments from the previous year. Carol Ko

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Tags strategic 100 2009

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