Global leader: Michael Dell, chairman and CEO
Local leader: Joe Kremer, MD, Australia and New Zealand
Core activity: PC manufacture, IT products and services
Revenue: US$61.1 billion (FY08-09 ended January 30)
Key customers: University of Auckland, ANZ National Bank, BT, Minter Ellison, Fonterra, Fletcher Building, Victoria University of Wellington, NZ Defence
Force, Diocesan School for Girls, Fisher & Paykel, Austereo, AXA
Dell is reorganising and repositioning itself to go way beyond the desktop and server markets as it embraces data centres, cloud computing, smartphones and mobile internet devices. It recently restructured into four global
business units: large enterprise, public, small and medium business and consumer.
It has networking and storage products and a range of business services that have been bolstered by recent news that it will acquire Perot Systems for US$3.9 billion.
This year it announced new high-speed storage and networking options, including 10-gigabit Ethernet systems to help customers virtualise their datacentres, lower the cost of infrastructure and increase productivity.
Bringing stiffer competition to the PC market, Dell has expanded beyond direct sales into retail. Dick Smith sells its entry-level laptops and PCs while Vodafone has its cellular connected netbooks.
Higher end hardware is also to be sold by third parties. Keith Newman
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