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Dell

Dell

This year it announced new high-speed storage and networking options, including 10-gigabit Ethernet systems to help customers virtualise their datacentres, lower the cost of infrastructure and increase productivity.

Global HQ: Round Rock, Texas, US Website: www.dell.com

Global leader: Michael Dell, chairman and CEO

Local leader: Joe Kremer, MD, Australia and New Zealand

Core activity: PC manufacture, IT products and services

Revenue: US$61.1 billion (FY08-09 ended January 30)

Key customers: University of Auckland, ANZ National Bank, BT, Minter Ellison, Fonterra, Fletcher Building, Victoria University of Wellington, NZ Defence

Force, Diocesan School for Girls, Fisher & Paykel, Austereo, AXA

Employees: 78,900

Dell is reorganising and repositioning itself to go way beyond the desktop and server markets as it embraces data centres, cloud computing, smartphones and mobile internet devices. It recently restructured into four global

business units: large enterprise, public, small and medium business and consumer.

It has networking and storage products and a range of business services that have been bolstered by recent news that it will acquire Perot Systems for US$3.9 billion.

This year it announced new high-speed storage and networking options, including 10-gigabit Ethernet systems to help customers virtualise their datacentres, lower the cost of infrastructure and increase productivity.

Bringing stiffer competition to the PC market, Dell has expanded beyond direct sales into retail. Dick Smith sells its entry-level laptops and PCs while Vodafone has its cellular connected netbooks.

Higher end hardware is also to be sold by third parties. Keith Newman

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Tags strategic 100 2009

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