Told as a narrative business fable that is part Hitchhiker’s Guide to the Galaxy and part Fish!, the book examines the power of branding that asks the question: How would you run Earth as a business and a brand? Why do leading brands like Apple, Coke and Google have such loyal followers? What makes them different? How do they continue to grow regardless of market conditions?
Simon Hammond believes it comes down to engaging consumers to believe in the brand, with his theories currently used by top companies including Westpac, Medibank and Boost.
To be in the draw, email your contact details to email@example.com with the subject line: ‘CEO of Earth’ on or before Monday, 30 November 2009. This offer is limited to residents of New Zealand.
Congratulations to Jonathan Bird who won the CIO newsletter reader giveaway for the Crumpler laptop bag.
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