ANZ airline Jetstar is aiming to improve its customer service with a new mobile application. Customers can buy a fare or change their booking at the airline’s website via their 3G phone. Jetstar CEO Bruce Buchanan says the application will be a valuable tool for passengers who seek flexibility in how they book travel.
“This is an important stepping stone in our mobile initiatives to improve our mobile-user experience and it sets us up well for the future introduction of SMS boarding pass which will be introduced later this year.
With the combination of these technologies, it will mean that passengers can browse our website, purchase a fare and then check-in, all by their mobile phone.”
The airline has not set a date on when it plans to launch the SMS boarding pass function locally.
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