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Ovum integrates three technology businesses

Ovum integrates three technology businesses

Combines Butler Group, Datamonitor Technology and Ovum under a single brand.

Starting next month, Datamonitor Group is integrating its three technology businesses - Butler Group, Datamonitor Technology and Ovum - under the Ovum brand. Ovum is also launching two new research services Ovum Technology and Industries Knowledge Center and Ovum Enterprise IT Knowledge Center.

The existing Ovum Telecoms research service and all other Datamonitor Group business research services, including consumer markets and retail, energy and utilities, financial services, automotive and logistics and healthcare and pharmaceuticals, remain unchanged, Ovum says in a press statement.

"For years the analyst industry has been fixated with technology, and has paid little attention to the needs of the businesses. Instead it has focused on technology minutiae. We're aiming to change that model", says

David Mitchell, senior vice president of IT Research at Ovum. "We've developed an approach that we're calling Collaborative Intelligence. It allows us to harness the insight of 350-plus business analysts in Datamonitor and combine this with 150-plus ICT analysts to produce research that really tackles the problem of the business value of IT."

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