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Cisco reduces meeting costs for AT&T

Cisco reduces meeting costs for AT&T

US$100,000 savings achieved using Telepresence.

Conducting its customer regional advisory council by Cisco Telepresence saved AT&T more than 62 metric tonnes of carbon dioxide and its customers US$100,000.

Twice a year AT&T Asia Pacific meets with 20 of its regional and global customers who make up a Regional Advisory Council (RAC) to discuss a wide range of issues from service quality and support to investment plans.

AT&T Asia Pacific vice president Bernard Yee says these meetings are critical in getting direct feedback from some of its biggest customers.

“While we don’t intend to do away with face-to-face meetings entirely, we felt that hosting this meeting by Telepresence was not only the responsible thing to do in the current economic climate, but also a great opportunity to showcase how efficient and cost-effective this solution can be for our customers.”

Previous meetings had been held in Beijing, Hanoi, Hong Kong, Delhi and Singapore with customers generally devoting three to four days including travel time. Customers pay their own travel and accommodation expenses, with total costs for each meeting exceeding US$100,000 on average.

AT&T Asia Pacific RAC customer chairman Will Thomas says the group managed to achieve its key meeting objectives in about four hours.

“We also had the chance to test the technology by involving so many people in multiple locations.”

Using Cisco Telepresence suites, the meeting involved 21 customers from 15 companies such as Intel, Tata Consultancy Services and DuPont along with 15 AT&T staff in 10 locations including Sydney.

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