Global leader: Mike Riley, CEO
Core activity: Network monitoring, latency measurement and application acceleration solutions
Revenue: US$24 million, (FY ended March 08)
Key customers: Blue chip corporations, Fortune 500 enterprises, financial institutions, government agencies and telecommunication providers
Employees: 100 full-time staff in New Zealand, the US, UK and Singapore
Over the past five years revenue growth for Endace has exceeded a compounded rate of 55 per cent per annum, and in 2007 Endace was listed within the Forbes Asia annual “200 Best Under A Billion” listings.
Endace sells its DAG Card technology both as a standalone card product and embedded in its NinjaAppliance and NinjaBox product ranges. Direct sales represent 57 per cent of sales revenue, 12 per cent via distributors and OEM sellers, with 31 per cent through Endace’s channel partner programme. Key markets are the United States, Europe and the Asia Pacific region. Offshore revenue now accounts for 98 per cent of all Endace revenue; of this, 56 per cent is generated in North America, 30 per cent in Europe and remainder in Asia Pacific.
CEO Mike Riley says all Endace geographic markets are expected to grow in the next 12 months, but the Asia Pacific region will show faster growth because it is currently the smallest Endace market and one that has been earmarked for significant investment for the next financial year.
Riley says Endace has moved from being a component vendor to a supplier of richer and more fully featured systems, in line with a value-add strategy. This has attracted new customer wins, including a $2 million deal secured last September to deliver monitoring for a new type of high speed, high performance network — Infiniband.
“Our customer is in the financial services sector and their livelihood depends on their network performing to an optimum level. They wanted us to build them an Infiniband version of our monitoring capabilities — no one had ever built a system capable of monitoring these Infiniband links,” says Riley.
As Endace sells IT tools related to critical infrastructure, it has yet to see an impact from the economic woes of the US and other markets.
“Businesses are ill-advised to not know what is going on with their high-speed networks.”
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