Global leader: Rob Ashe, GM Cognos products, IBM
Local leader: Phill Patton, software group manager, IBM New Zealand
Core activity: Enterprise planning and business intelligence software
Revenue: US$979.26 million (FY08 ended February)
Key customers: Western Power, Jeans West, Fletcher Building, Foodstuffs South Island, NZ Customs,
Ministry of Social Development, Genesis, Australian Taxation Ofice, Department of Defence, Department of Veteran Affairs, Qantas
With IBM’s acquisition of Cognos the company continues its current branding, with the backing of IBM’s gigantic marketing organisation. Cognos products are also, of course, being fully integrated into the fold.
The Cognos flagship product is Cognos 8 BI, now IBM Cognos 8 BI. This product was launched in 2005 to combine features of several previous business intelligence software products. It remains strong within the performance management area. Cognos 8 BI, now in version 8.3, provides a consistent, accurate view of all business information and integrates into existing infrastructure to improve user adoption. It is one of the best-recognised names in the Performance Management sector, and is particularly well known for its ability to be integrated into diverse infrastructure.
Cognos 8 BI was a substantial redevelopment of the Cognos product, incorporating a SOA architecture and 100 per cent J2-EE. One immediate consequence of the IBM acquisition is the availability of Cognos 8 on IBM’s System z mainframes, which IBM is moving to a hub position in the enterprise. Its continuing popularity is demonstrated by a long line of accolades and favourable analyst reports, with IBM reporting that Cognos products are used by 19 of the top 20 consumer goods companies worldwide, nine of the top 10 insurance companies, and more than 1000 financial services organisations.
“The future for Cognos as an IBM company is very bright indeed. Our clients are thrilled that IBM’s deep industry expertise is enabling Cognos to offer better and more complete solutions, starting with the recent release of IBM Cognos 8 v4,” says Phill Patton, software group manager, IBM New Zealand .
IBM acquired Cognos to accelerate its “Information on Demand” strategy, with the company being part of 25 strategic acquisitions in support of this effort. Full integration of Cognos into the IBM strategy will likely take considerable time. Brian J. Dooley
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