Global leader: Tarun Kanji, CEO
Core activity: Wall-mounted server room in a box
Key customers: US Department of Education, Westfield, Fulton Hogan, managed service providers
Revenue: Below US$10million
Employees: Not disclosed
Developing an innovative “server room in a box” looks set to pay off for Auckland-based Thureon.
Created just five years ago, a global push is planned for the Armarac product with it having being on the market for just a year.
Armarac is a portable, wall-mounted device that covers just 0.3sq metre and is made mainly from polycarbonate and aluminium. It also protects equipment from theft or tampering, but allows for easier access than conventional racks in server rooms.
The idea for Armarac — which won the equipment category of the 2008 IDSA International Design Excellence Awards, the US product design awards — came from company founders Ross Vincent and Darren Smith while they were working on a project near Melbourne. They needed to put computer equipment in a hot, dusty and dry place. No such devices were available for such an environment, so they began creating their own.
After development patents were obtained and Thureon was launched in 2005, with the first sales taking place last year.
In May 2008 Thureon announced a major deal, supplying 200 units to the US Department of Education in California.
CEO Tarun Kanji says Armarac has a variety of potential users so it is hard to single some out. It can also store other computer and communication equipment, such as routers and UPS systems.
The company is building up a global network of sales staff and distributors, with distributors in five countries already. “Already my order book is large,” says Kanji.
Major users are expected to include offices in areas where space is expensive like in major metropolitan cities, or on boats.
“This provides a compact, secure and damage-resistant enclosure in a cost-effective, attractive and robust installation. The award-winning Armarac system is new disruptive technology that represents the evolution of the traditional 19-inch equipment rack,” says Kanji.Darren Greenwood
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