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Yellowfin

Yellowfin

Glenn Rabie, CEO: 'Our entire business has been built around the belief that business intelligence should be easy.'

Global HQ: Melbourne, Victoria, Australia Website: www.yellowfin.bi

Global leader: Glen Rabie, CEO

Core activity: Business intelligence software

Revenue: Not disclosed

Key customers: Paymark, Plumbing World, Telstra, Pacific Gas & Electricity, Parazeleus

Employees: Not disclosed

Business intelligence is a complex application that is seldom hailed as a complete success, thanks to the intricacies involved in configuring and operating this class of software.

Enter Yellowfin, a company whose CEO Glenn Rabie says, “Our entire business has been built around the belief that business intelligence should be easy.

“The past 12 months has been a time of tremendous growth. We have been busy developing our partner network and, although the company is based in Australia, 75 to 80 per cent of our business is overseas because the markets are so much bigger there. We work almost exclusively with partners for sales, distribution, consulting and software services. These are either resellers or OEM partners that embed Yellowfin into their applications.”

Other highlights include the mid-year release of Yellowfin BI 4.0, which adds new mapping tools, and a cross-selling strategic partnership with Sybase.

“I believe the biggest change in the BI market will be the emergence and dominance of embedded BI,” Rabie says. “Embedded BI is needed to support the thousands of business workers who want access to BI, when they are working within an application that they are using for transactional purposes. They do not want to access an alternate application for their reports and data. It is this area of embedded BI that is really going to make BI pervasive, bite size, tailored to the business process and rich in collaborative functionality.”Simon Sharwood

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