Global leader: Michael Chick, managing director
Core activity: Secure voice and data radio communications
Revenue: NZ$180 million (FY ended 07 November)
Key customers: Customers in 150 countries including airports, police forces and state agencies, mostly not disclosed; New Zealand Police
Tait Electronics will maintain traditional market focus — developing and delivering radio communication systems to support urban transport, electrical utilities and public safety systems worldwide — but will also work on raising brand awareness and increasing its profile in the coming year, says CEO Michael Chick.
Significant contracts signed this year, whilst confidential, have delivered “substantial expansion” in Brazil and ongoing business in Ireland, the UK, Australia and the US; while locally, a major contract with New Zealand Police has been expanded.
North America is a targeted growth market for Tait Electronics, particularly for the delivery of systems that support the electrical utilities and public safety industries.
Chick says while obtaining the right level of skilled sales and engineering staff is a challenge, to date Tait Electronics hasn’t felt the impact of a pressured economy.
“There’s no real impact because our markets operate in the long-term — you don’t put power lines in to last 10 years, you put them in to last 50 years,” says Chick.
Increased opportunities for Tait Electronics have come about in part by the ‘green movement’ and the need for cities to reduce the flow of cars. For instance, one significant Tait revenue stream is the development of real-time passenger information systems for public transport organisations.
“We are a very small player in the market, but we have the ability to be flexible. We exhibit at various exhibitions and conferences and we build reference sites. Organisations buy from IT vendors who have been successful with other organisations and similarly, utility companies speak to one another.”
Tait Electronics has strengthened its board of directors, bringing more sales and marketing experience to the table, and the company is launching a new strategic plan aimed at improving solution capabilities.
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