Adobe has a strong and loyal customer base for its products across graphics, multimedia and document production.

Global HQ: San Jose, California, US Website:

Global leader: Shantanu Narayen,

president, CEO and COO

Local leader: Chris Gray, NZ sales director

Core activity: Software for print and web design

Revenue: US$3.158 billion (FY07 ended November)

Key customers: MySpace, CondéNet, Toshiba America, NASDAQ, Business Week, Bank of America, New Zealand on Air, Bell Tea, Massey University, Designbrand NZ, Southland District Council, Pacific Magazines, PBL Media

Employees: 6,794

Adobe is one of the world’s largest software companies, with products recently regrouped into four categories: Creative Solutions, Business Productivity Solutions, Mobile and Device Solutions and “Other”. Its most important products are Acrobat, Photoshop and, from its 2005 acquisition of Macromedia, Dreamweaver and Flash.

Adobe’s sales focus is partly upon bundling its products together. In September this year the company launched Creative Suite version 4, the most recent iteration of this highly successful product group. The latest version is a milestone release supporting tighter integration with Flash, workflow breakthroughs and a number of other improvements. This is important, because Creative Solutions makes up about 60 per cent of Adobe’s revenues. Its products run both on the PC and on the Macintosh. The Mac capability is important in this product niche, due to widespread use of Apple computers in corporate creative departments.

Adobe has remained a dominant player in its market segment, by developing integrated bundles of products that provide solutions in the graphics and multimedia sectors. The company has recently moved to refocus its product line, by discontinuing some older products in favour of more capable software. Microsoft is a key competitor for Adobe, with the MS Expression Studio competing directly against the Adobe Creative Suite.

Adobe benefits from a strong and loyal customer base, interested in its large catalogue of products that provides solutions across the whole range of graphics, multimedia and document production. Brian J. Dooley

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