Online business community site Made from New Zealand has been launched with the intention of improving Google search results for small to medium businesses. Companies can sign up for free. The business will have a profile written for it which links back to its own website says, Made from New Zealand foounder Tim Norton, and one of the co-owners of the site.
“We’re really focused on making a simple website that is optimised for Google. Over half of [New Zealand] websites don’t get found at all. We want to convert that very simple traffic into qualified leads and then sales.”
Adding someone else’s business is a key part of building a business community, says Norton.
More than 100 companies have registered for the site and the target is to have 10,000 businesses signed up by Christmas.
Norton says this will be achieved by viral marketing and working with international network organisations such as KEA, the website for Kiwi expats.
“If you’re an IT network organisation we can put companies on your radar immediately. We also have a paid advertising campaign running so we think we can build the network.”
When asked how the website will make money he says it plans to offer a premium model in the future.
“We just want to get as many New Zealand companies on there as possible. Once we build up some key metrics which is the traffic profile than we have a value proposition.
If you’re looking at where your business is positioned internationally and what people are searching for we’ll be able to offer businesses that are leveraging the website a paid service.”
The website has received financial backing from Telecom.
Victoria Crone, head of business marketing, says Telecom is investing in the website because it is passionate about the small business market. “When you talk to a lot of small businesses out there, there isn’t one company who is constantly championing them on a day-to-day basis.”
Fairfax Business Media
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