Oracle is maneuvering to bolster its business intelligence market share with new stand-alone query, reporting and analysis tools and an extension of the operational reporting in its applications suite. The company has introduced an unbundled query, reporting and analysis tool set that was previously packaged with its application server, as well as enhancements to the Daily Business Intelligence (DBI) prebuilt operational reporting tool that ships as part of its E-Business application suite, said analysts who have been briefed by Oracle.
Robert Shimp, Oracle's vice president of technology marketing, declined to provide details about the announcements.
However, Dan Vesset, an analyst at IDC who has been briefed by Oracle, said the company is rebranding the query, reporting and analysis tools from its application server. The rebranded, stand-alone tools will be sold separately, Vesset said, and they will support more end-user customization.
"They are certainly making a bigger push in BI," Vesset said. "They were always focused very much on the database, and the surrounding BI tools were secondary. There is a realization that BI should be a separate revenue stream."
Oracle also plans to release specific connections to transactional tables and will be adding the ability to answer more reporting questions with query tables in DBI, said Keith Gile, an analyst at Forrester Research.
"This is not meant to be a replacement for traditional data warehousing, but rather an extension to the applications," Gile said. "It has limitations when it is compared to a full data warehouse but is a solid alternative to standard reporting."
Patricia Dues, president of the Oracle Applications Users Group and project officer for the Las Vegas city manager's office, welcomed the enhancements to DBI, which her office uses to report against Oracle purchasing, financial and human resources applications.
"It is a product that is of high interest to application users," she said. "It has some views already set up that are management-oriented, (and) it's more advanced than your typical report writer. Usually, you have to have a database person set up these views; this product comes with a number of them already there." -- Computerworld (US)
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