Kiwibank: Taking a different approach to a business process

Kiwibank: Taking a different approach to a business process

The bank’s head of customer experience, Anand Ranchord, talks about his approach to business process when tasked to create a new mobile app for home loans

For Ranchord, the project answers to some key questions the bank is facing. “Actually it is about being relevant in the digital world and not about coming from a banking context.”

“How do we build the bank of the future? How do we think about new paradigms, new forces and different models in place? How would you reinvent the bank if you are building it as a digital bank first?”

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Customers are starting to do more and more with mobile, and they find themselves doing this when they have a few seconds of downtime, he says. “How do we rethink our services to be delivered to consumers, consumed in a mobile device? How would they interact with a digital world versus the retail store and build a digital version of that?”

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Tech ‘upstarts’ and ‘giants’

Ranchord says part of the development of the app was looking at what other technology firms are doing to improve customer experience. These included local and offshore “technology upstarts” as well as “technology giants” like Amazon, Google, Apple and PayPal.

“They have an advantage over digital enablement and doing things differently,” he says.

He says one of the great successes for the project was forming a cross functional team of around 10 to work on the app. The group included representatives from credit management, risk management, mobile and online developers, experience and interaction designers, online channels team and customer experience.

The team was composed of specialists in several areas, so it was critical for the group to work offsite, “away from distractions of BAU (business as usual)”, he says. They took a week out, building apps for iOS and Android and a website.

“If we have not collaborated that way, it would have been very difficult as each and every party had to give their input,” says Sheenu Chawla, director of Sush Mobile, which worked with Kiwibank in developing the Home Hunter app.

Ranchord says he has done previous work on mobile banking apps where the “hybrid approach” was taken, basically creating two standalone apps.

“With Home Hunter, it is a native mobile app for Android and iPhone with an incredibly responsive website and not just a big screen version,” says Ranchord. “It automatically scales and adjusts.”

If we have not collaborated that way, it would have been very difficult as each and every party had to give their input

Sheenu Chawla, Sush Mobile

Chawla says the team also incorporated features like augmented reality so the user is not just shown a “virtual house”. They can use the app’s ‘sun finder’ to see where the sun would come up on a particular property, or augmented reality features to check other properties for sale near the area.

Ranchord says before the team went on full commission mode, they got customers to test the app. These were people who were in the process of buying a house so were “actively in conversations” with Kiwibank or other banks, or have just bought a house.

Getting customer validation is important, says Ranchord. “It might be great, it might be a sexy technology and cool, but ultimately, is the customer going to buy in?”

He says this actually shifted the power to customers and saying “you drive the process, you talk to us when you want to and actually you can get approval upfront easily”.

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Seven words to rule them all

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“You normally ask the customer to submit the information and then you make the assessment. Actually there are probably things out there and data publicly available that can tell us better than asking a question whether someone has a good credit,” says Ranchord. “How do we get that data upfront so we can do all of the heavy loading? They don’t need to send us all that information because we already have the information. It is quite a pivot on how we thought about solving the problem.

“You can do that without the fear of being embarrassed,” says Ranchord as he taps on a concern for prospective buyers. “You can get your numbers and indications and when you are ready, talk to us. That is really empowering.”

Next: Anand Ranchord: ‘I am like a kid who never grew up’

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Tags innovationGartnerGoogleAppletransformationamazonpaypalvendor managementmobile appse-businessAir New Zealandcustomer focuslinda pricekiwibankjulia rauecustomer centricSush MobileSheenu Chawlaonline channelAnand Ranchorddigital edge

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